In the grand scheme of auto sales, the majority of buyers will opt for the base model of any particular car, leaving the top trims for those clients with more money. However, it appears that this rule has been flipped on its ear in regards to the SRT Viper. According to SRT, who was as surprised as we are, almost 90 percent of the orders placed for the new Viper are for the more luxurious GTS trim.
To put this in perspective, the standard SRT Viper is priced at $97,395 and the GTS version is set at $120,395 ? a massive $23k hike. For this extra scratch, customers get an increased level of luxury that includes: Sabelt seats wrapped in Nappa premium leather in black, red or caramel, lots of Alcantara, a standard 12-speaker sound system, standard navigation, red brake calipers, and advanced suspension and stability control systems.
Considering that SRT is also going to offer a Viper TA Edition, it is safe to say that the standard version won’t enjoy the success SRT initially hoped for, but these upper-level models should make up for it.
Hit the jump for more details about the SRT Viper.
SRT Viper GTS Orders are Through the Roof originally appeared on topspeed.com on Tuesday, 9 April 2013 18:00 EST.
Source: http://www.topspeed.com/cars/car-news/srt-viper-gts-orders-are-through-the-roof-ar152395.html
